Nivea

Market segmentation is defined as the identification of individuals or organizations with similar characteristics that have significant implications for the determination of marting outline (David & John, 2006). lining diverse pool of customer needs and expectations in all told foodstuffs, businesses cannot increase market share and make net scratch if they apply either unmatchable-size-fit-all approaches or individualized approaches. Therefore, segmenting market is an important stage in marketing to split market into intented groups and therefrom serve them effectively with alter products. With respect to the case of Nivea which is a leading skin-care brand operating in over one hundred fifty countries with the 100th birthday last year, the aims of this audition are discussing market segmentation criteria selected by Nivea, describing its main market segments as strong as citing its target marketing strategies. The boilersuit view includes ternion main parts which are ass on common chord market segmentation criteria including behavioral, psychographic and pen attributes. In each criterion, a discussion of that criterion volition firstly be made, hence Niveas market segments resulting from that criteria give be described and in the long run target marketing strategies to deal with these segments give be highlighted.

unmatchable of the criteria which helps firms single out customers from diverse market is behavioral criterion based on seek emoluments and customer loyalty. Firstly, when firms realize that different customers harbor and see for different benefit s in a product group, benefit segmentation i! s used to have the guideline for developing narrow products which allow grab attention across segments and create private-enterprise(a) advantages. The reason is that specialized products whose advertisements emphasize to bring specific sought benefits will pull a long-lasting impression at the first business deal on its target customers rather than products with multi-functional or general benefits will do. Moreover, first-mover...If you want to get a salutary essay, order it on our website: BestEssayCheap.com

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