IDS Financial Services Case Study

Situational Analysis Introduction: IDS Financial Services ope valuate in the consumer fiscal serve well industry. After the acquisition by American Express in 1984 the companionship went through fearful growth for three neat years in monetary value of revenue (average 30%), monetary plan fees (174%) and its sales ride ( annual valuate11%). The company was facing naked as a jaybird challenges as to how to maintain this 30 percent growth rate in the market place where the competition was increasing 24 hour period by day. The consumer pecuniary industry is growth very refrain which creates new opportunities to be exploited. With this the competition is overly growing as the competitors are becoming more(prenominal) and more aggressive in marketing and selling their products. Now the company is pondering on what should be the strategy in approaching so that it will come out as a winner. In station to get a comprehensive printing of the situation, the analysis is shar ed out into four sections, Customer, Compititor, Company and background as follows. Customer: The target customers were to begin with those people who had annual income of more than $25000. There were mainly both types of consumers as cocksure investor and advisor-dependent. As far as fiscal plan was concerned, in that respect was less chance in movement of confident investors as these people were more educated and had the susceptibility to manage their knowledge pecuniary needs. The real opportunity lies in targeting the advisor-dependent investor as they dont take a shit time or interest in self fiscal management. People generally go for financial plan when they deal long term investment for just about incoming benefit like career advancement, approach of retirement, corrupt of house, transmissible wealth etc. There is huge possible of income from financial plan as 9.17 ((42 million* 84%)* 26%) million people are ready to go for a financial plan within next 12 mo nths as per a market survey. ! If you want to get a wide-cut essay, erect it on our website: BestEssayCheap.com

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